Jimmy Moore's LIVIN' LA VIDA LOW-CARB BLOG
A division of Less of Moore, More or Less, LLC
http://livinlavidalocarb.blogspot.com
livinlowcarbman@charter.net

Who Is Jimmy Moore?
In January 2004, Jimmy Moore weighed 410 pounds at the age of 32 and decided the time had finally come to radically change his lifestyle to make better choices for the sake of his weight and long-term health. He implemented those major changes and by the end of that year was able to shed 180 pounds off of his formerly morbidly obese body. Jimmy also shrunk his waist by 20 inches, dropped his shirt size from 5XL to XL, reduced his triglycerides from over 300 to under 50, raised his HDL "good" cholesterol from 23 to 72, and completely came off of prescription medications for high cholesterol, hypertension, and breathing problems. Four years later, he's still making prudent decisions for the sake of his health by shunning sugar and consuming only the best quality products as part of his healthy lifestyle.

What Is Livin' La Vida Low-Carb?
After losing over 180 pounds and receiving numerous requests from people interested in learning how he did it, Jimmy Moore decided to create a weight loss and health blog in April 2005 called "Livin' La Vida Low-Carb" (http://livinlavidalocarb.blogspot.com) to share about his success, offering education to those interested in learning more about what worked for him, delivering encouragement through motivational posts to uplift and cheer others on to follow in his footsteps, and inspiring anyone who needed it by sharing personal stories of triumph. What started out as a simple weight loss web site that attracted only a few thousand readers a month as a side hobby quickly blossomed into a full-fledged Internet phenomenon with thousands of enthusiastic visitors every single day at what is now recognized as one of the top health blogs on the Internet today:

FOXNews.com Top 10 best health web sites
HealthCentral.com Top Diet & Exercise Site Award
Nursing Online Education Database Top 100 Health and Wellness Blogs

Who Are The Readers Of Livin' La Vida Low-Carb?
The primary demographics of "Livin' La Vida Low-Carb" are mostly those who are interested in health, nutrition, diet, fitness, and weight loss. As is true with most weight and health entities, there are more women than men who frequent the blog, but men represent around one-third of the overall traffic. The age ranges from 18-65 with the majority of readers between 30-55 years old. There is a good mix of homemakers as well as businessmen and women who come to the blog daily to stay updated on the latest weight loss and health news. Even still, three-fourths of the daily blog readership are first-time readers who found the blog through a recommendation from a friend or a search engine keyword search.

How Many Pageviews Does Livin' La Vida Low-Carb Receive?
As previously stated, "Livin' La Vida Low-Carb" has experienced unprecedented exponential growth in the short time it has been online. The following list of monthly pageviews numbers dramatically illustrate this point:

May 2005 - 4250
November 2005 - 22400
May 2006 - 48,600
November 2006 - 73,900
May 2007 - 118,900
November 2007 - 160,300
May 2008 - 225,000

As you can see, the trend is rapidly rising and continuing to rise as more and more people are exposed to the positive message of the blog. Conservative estimates show that by mid-2008 the monthly pageviews will average a quarter million a month and then continue to increase to over one-third million by year's end. Since brand new readers are finding out about "Livin' La Vida Low-Carb" daily, there are fresh faces looking at the content on the blog all the time.

What Kind Of Response Can You Expect From Livin' La Vida Low-Carb?
Since this is a targeted and captive audience dedicated to learning more about how to be healthy through smarter choices in their diet, the response rate to sponsor products and promotions is much higher than a general advertising venture would be. For example, one "Livin' La Vida Low-Carb" sponsor in 2006 saw an increase in sales from 100 orders to 900 orders over the previous year and then a tripling in sales in 2007 when the only source of advertising for the company was a top banner ad placement at the "Livin' La Vida Low-Carb" blog. When Jimmy Moore endorses the sponsor products and writes a positive blog review of it or records a YouTube video about it, there is a huge boost in consumer awareness, product recognition, and instant as well as sustainable sales. Testimonials to this can be provided by request.

Are There Any Other Sites Affiliated With Livin' La Vida Low-Carb?
Because of the tremendous popularity of the "Livin' La Vida Low-Carb" brand, Jimmy Moore has expanded the reach of his celebrated blog by syndicating much of the content of the blog on other diet and health-related web sites, including:

CommonVoice.com (picked up by Google News)
CarbWire.com (picked up by Google News)
LowCarbNewsline.com (low-carb news and commentary)
DietDetective.com (nationally-syndicated diet and health columnist)
dLife.com (the top diabetes web site on the Internet)

There are also ancillary web sites under the "Livin' La Vida Low-Carb" name as well:

LivinLowCarbDiscussion.com (support and discussion forum)
LowCarbLinks.blogspot.com (comprehensive list of low-carb links)
LowCarbMenu.blogspot.com (daily update of low-carb menus)
DiabetesLinks.blogspot.com (comprehensive list of diabetes links)
30-in-30.blogspot.com (weight loss challenge blog)
LowCarbDoctors.blogspot.com (list of low-carb physicians)

Finally, "Livin' La Vida Low-Carb" also has a companion podcast show and YouTube video series that have a dedicated fan base:

TheLivinLowCarbShow.com (twice weekly 15-minute podcasts)
http://www.youtube.com/livinlowcarbman (weekly videos)

As you can see, the reach of the "Livin' La Vida Low-Carb" brand is comprehensive across the Internet. And all of these other sites point readers to the blog where your banner ad will appear. It is the hub for the entire branding of "Livin' La Vida Low-Carb" and the primary focus of many of these other sites.

When Can We Begin Sponsoring Livin' La Vida Low-Carb?
Space is available immediately when you are ready to take advantage of this unique and innovative resource for voracious diet and health consumers ready to buy your products. Please contact Jimmy Moore with any questions or comments you may have about this sponsorship proposal at livinlowcarbman@charter.net. We are excited to be working with you to help promote your fantastic products to people who stand to benefit from using them.

Thank you for your consideration!