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Twizzlers: A Flashback To My Low-Fat Dieting Days


They sell a 4-pound TUB of Twizzlers now–”a low-fat snack!”

Once upon a time in a life that seems so very long ago when I was completely out of my mind thinking the recommended high-carb, low-fat diet was gonna do anything good in regards to my weight and health, I relished the thought of finding foods that were labeled “low-fat” or “fat-free” thinking that somehow these things were healthy for me. I’d proudly turn to the nutritional information label on the back of a product and zoom right in to only one bit of information on that packaging–the fat grams. If it was 1g or less fat per serving, then I bought it and ate whatever it was with pride that I was making a healthier choice that would help me lose weight.

What a dope I was to ever believe the low-fat diet was right for me!

But like most Americans, when all you’ve ever heard your entire life is to cut the fat, cut the fat, and oh by the way, cut the fat, the insatiable pull this message can play on your psyche is virtually impossible to overcome. That’s what happened to me especially in 1999 when I lost 170 pounds eating a high-carb, low-fat diet. Yes, that’s right! I was very successful eating a diet low in total fat and high in carbohydrates. Well, that is if you define “success” merely in pounds lost.

Unfortunately, that way of eating may have led to weight loss, but I didn’t feel right eating that way. It just seemed so unnatural eating fat-free this and low-fat that. I was constantly hungry because I thought that’s the way you are supposed to live eating healthy. Can anybody relate? Plus, this hunger along with an intense feeling of deprivation having to settle for rice cakes, fat-free cheese, and skim milk made me irritable, angry at the world, and thoroughly disgusted with life. It was a sad, yet very predictable and all-too-common state of affairs that I’d been through before.

The only saving grace for me at the time were all of the great fat-free and low-fat products that were at my disposal. While the marshmallow-based circus peanuts and Jelly Belly jelly beans were two low-fat snacks I LOVED to consume on my low-fat diet, there was one that beat them all–TWIZZLERS! Yep, the red twist licorice was a staple in my low-fat dieting days. I could literally eat a whole bag and wouldn’t think twice about it–after all, it was low-fat ya know!

At the time, I didn’t know about or care what a carbohydrate was although I probably should have. Little did I know all those Twizzlers I was eating were actually making my low-fat hunger pangs even WORSE because I was feeding the monster that can never be satisfied with more sugar and carbs. But I was none the wiser because low-fat was where it was at for me at the time. I was deeply entrenched in low-fat living and avoided any and all fat that I could.

How many people do the exact same thing even to this day thinking that’s what makes them healthy? I would be willing to guess it’s a whole lot more than we even realize. This is one of those unintended consequences of scaring people half to death about eating fat that our brilliant government health leaders, those so-called health “experts” and their willing accomplices in the media so conveniently abdicate their personal responsibility for causing–making people fat-phobic has created more obesity and more health problems than ever before!

That constant message of cutting the fat in our diets is what drove me to Twizzlers. What would seem so unconscionable now stuffing my mouth with red licorice and those shoestring-styled version (my former fave!) was just a regular part of my low-fat diet at the time. No, people like Dr. Dean Ornish don’t advocate eating these kinds of foods as part of his low-fat diet plan, but reality is reality. When you push an idea like “low-fat is healthy,” the food manufacturers are gonna take advantage of it. That’s why we have some pretty amazing health claims showing up on food products even to this day.

Christine and I were in Super Walmart the other day and saw that huge 4-pound tub of Twizzlers on the shelf. HOLY COW! That’s a lot of Twizzlers and back in the day I probably would have bought three or four tubs of this stuff. Why? Well, it’s right there on the label–”As Always, A Low-Fat Snack.” See for yourself:

What’s bad is I bought into that! Raise your hand if you’ve done it too (and if your hand isn’t up, then you’re lying!). :p But it’s nothing more than a marketing ploy by the makers of Twizzlers who try to say this product is a health food. You know, as much as Dr. Ornish tries to bemoan low-carb staples like meat, cheese, and pork rinds as not being health foods, I’ve never ONCE heard him dismiss foods like marshmallows, Coca-Cola, or Twizzlers as unhealthy. These high-sugar/high-carb foods are REGULARLY promoted as good for low-fat diets and they’re all fake foods. At least those low-carb foods are REAL FOOD!

You’ve heard the story about my low-fat diet attempt in 1999: I lost 170 pounds in nine months eating that way, but it only took one moment for me to rebel against it. That moment was a visit to McDonald’s to get Christine some French fries (her favorite even to this day–I know, it’s disgusting!). I couldn’t believe she put that temptation out there for me, but I told her I was gonna have a Big Mac meal Supersized with a Coke “just this one time.” What happened after that was predictable from a mile away–all the weight came pouring back on me and more in just a matter of four months!

When I started on the Atkins diet in 2004, once again I was back to reading labels. But this time around fat was not my concern and it still isn’t. Not even saturated fat which I now realize is extremely healthy for you in the absence of carbohydrate in your diet. Today I look specifically for sugar grams and total carbohydrates. Let’s take a look at that nutritional label on those Twizzlers for a moment to see the shocking content of this former low-fat sweet treat:

It’s a little hard to see, but the serving size is three Twizzlers which have 15g of sugar and 29g of total carbohydrate. Sure, that’s only 120 calories and a half a gram of fat, but that’s not a very good or healthy food to be eating no matter what kind of diet you are on! That’s what is so wrong with those ridiculous 100-calorie pack foods that are so prominently marketed these days. Most of them are LOADED with high levels of both sugar and total carbohydrates. They can be “naturally fat-free” or “low-calorie” all day long, but if the carb counts are high they just aren’t gonna be good for you. I can’t say it any simpler than that.

Do I miss my Twizzlers today? Uh, NO! I now realize what a nutritionally bankrupt food product this is and I’m not tempted in the least at the very sight of them anymore. This is a very big deal since I used to eat them like they were going out of style when I livin’ la vida low-fat. Thank God I came to my senses and now realize that it’s the carbohydrates, not the fats, that will keep me from attaining the weight and health that I so desperately desire to have for the rest of my life.

What former low-fat foods did you used to snack on regularly during your low-fat dieting days that you now wouldn’t touch with a ten-foot pole on your healthy low-carb lifestyle? Share your story in the comments section below.

  • Kay

    Yes, Jimmy, I can give a witness to that all the time HUNGER I used to feel! I love the way I eat now-real food! I am never hungry! What about all that tooth decay that all that sugar in fat free food causes? Keep spreading the Truth, Jimmy! Thank yous to you and Christine.

  • Lindart

    Twizzlers were exactly my favorite low-fat snack back in the days – I ate bags of them!! Probably because I was so hungry on my low-fat diet (thanks to Susan Powter -whatever happened to her??) Thanks for bringing back the memories (I think!) but I’m much happier now with low-carb, I’m hardly ever hungry anymore! I’m celebrating one year of low-carb, and I’m never looking back (especially at those Twizzlers!)

  • lctcathy

    Jimmy, I swear your channeling my thoughts sometimes LOL

    I however do miss those little guys but it’s just not worth how that stuff makes me feel. BTW, since recommitting on June 7th, my arthritis is about 80% better and no refined carb food is worth going back to that pain.

  • Scott Moore

    You write “I was constantly hungry because I thought that’s the way you are supposed to live eating healthy. Can anybody relate?” Um, yeah, that would be me.

    This is such a big deal. It’s something that makes me shake my head when I’m reading all of these diet comparison studies. The hunger issue is something that is just glossed over. For most people, the word “diet” is equivalent to “plan for being hungry”. But with any low-carb diet the hunger is basically removed (or hugely discounted). When I read the studies, I see on one side (the low fat folks) a group of people who had to be hungry (gnawingly hungry) for the length of the study; on the other side (the low carb folks) I see a group of people who only had to deal with the issue peripherally. So, even if it were the case that low carb didn’t almost always provide better results than low fat, the hunger issue would tilt the board toward low carb anyway because it is something that can be maintained.

    But it is the case that low carb provides better results. And it is the case that the dieter isn’t as hungry. I wouldn’t have believed it when I was reading this kind of study before I decided to go low carb myself. But now I know — low carb is a way of eating that works and makes my body healthy and satisfied.

  • Xanderman

    On the subject of hunger and foods that are “healthy” angel food cake is high on the list for me.

    I still think of it fondly with it’s spongy tastiness, but it will never be worth going back. When watching your calories and fat, it’s the perfect food. But if you’re looking for fat and watching your carbs its poison!

    Low-carb has helped me to nearly effortlessly maintain a 60 lb weight loss and I am making progress on my remaining 40 lbs.

    I look forward to the day when low-carb may be treated on a level playing field with low-fat/low-cal and that we may move away from the fanaticism against fat and give people the truth about the foods we eat. When I tell people how I eat and why I do, they inevitably refuse to believe.

    It should not be a secret to everyone that carbohydrates require insulin production and that fat is not evil. People should be told that if they are insulin resistant and they eat grains and sugar that they will get sick and die. I don’t think grains and sugar are evil for all, but since the majority of people in the US are obese, I think it is apparent that most of us react unfavorably to grains and sugar.

    Thanks for spreading the truth.

    Xanderman

  • Allison

    I would never consider sugar a healthy snack, low-fat or not. I was shopping at a local Big Lots store and noticed an end cap in the food section with a huge sign boasting healthy foods and snacks. It was full of 100 calorie packs of cupcakes, cookies, chips, and tubs of those little nasty orange slices. If it was full of HFCS it was there. One shelf over on the very bottom was the real healthy stuff, almonds, macadamia nuts, and olive oil. No one even cared.

  • MAC

    Along the lines of Twizzlers, I remember when Nabisco’s Snackwell line of low fat cookies came out. They literally flew off the shelves. It was months before Nabisco could ramp up production to meet the demand. You would have thought they had discovered a cure for cancer when these were introduced. Also cannot believe I bought into the low fat mantra at one time. In reality, all of this is just a sad commentary on the junk science of the nutrition ‘experts’.

  • Amy

    I just saw Sugar Free Twizzlers at Walgreens this week. It would be deadly to overeat these because the first ingredient is Maltitol.

    In my LF days, I used to eat packages of the chocolate (Brown) Twizzlers.

  • http://www.livinlavidalowcarb.com livinlowcarbman

    Great comments everyone! I’ve seen those sugar-free Twizzlers, but the maltitol was a HUGE turnoff. That and the flour they put in them!

  • lctcathy

    OMG, Maltitol… ok, run and run fast; oh for good measure, flail your arms wildly and scream at the top of your lungs.

  • http://www.livinlavidalowcarb.com livinlowcarbman

    AMEN TO THAT! What’s sad is the bait and switch game that manufacturers pull putting the Splenda logo on the front of the packaging and then making maltitol the #1 sweetener used. UGH! If you haven’t read about Fred’s maltitol story, then it’s a classic!

  • Sue

    Candy corn was mine along WITH the twizzlers. Yep. As long as it said 0 grams fat , I ate it!

  • http://ab-normal-rant.blogspot.com/ Ab Normal

    if memory serves…gummy bears were “fat-free”

  • http://ab-normal-rant.blogspot.com/ Ab Normal

    ….and pretzels were either “low-fat” or “fat-free”

  • Jason

    Twizzlers are like manna for people who eat low fat. Back in the day – I cringe to think about this – I would go through the one-pound bags throughout the day at the office. I would offer some to coworkers, but who was I kidding. Most of the bag I devoured myself. Sometimes I even had them instead of lunch. Hey, I told myself, since they were a “low-fat” food, I can eat that many and not worry about gaining weight. And I wonder why I felt so awful about 4 p.m. on those days, and eventually put on a heck of a lot of weight eating such “low-fat” foods. Live and learn.

  • http://www.tisbutaseason.blogspot.com Christie

    My problem was always feeling hungry!! We’ve been LLVLC since yesterday…yes, I said yesterday! So far so good.

    Quick question…can we ever (induction or otherwise) have the sugar free candies? (ie, R*ssell St*vers, etc)

    YOU CAN DO IT, Christie! As for sugar-free candies, I wouldn’t say you can NEVER have those…just make them an infrequent treat. Read my menus blog to see what I eat. :)

    –Jimmy

  • http://mybenefitsplus.com/40489430 Phyllis

    My favorites were gummy bears and the snackwell cookies.
    I also loveddd those fat free fig newtons.

  • http://www.sugarshockblog.com Connie Bennett

    You crack me up, Jimmy, with this Twizzler post!

    Back in 1998 (and before), when I was at the height of my sugar-eating foolishness, I would have lots and of this low-fat, nutritionally-lacking red licorice.

    In fact, red licorice was like the absolute must-have candy for me! I was addicted big-time. I’d go to extreme lengths for my licorice. Yikes. Sicko!

    For instance, I’d sit in a parking lot of a supermarket and just eat some 10 pieces of the stuff before visiting my boyfriend. What stupidity!

    Anyhow, your post brings back lots of red-licorice memories, none of which are fond! FYI, while I liked Twizzlers, I absolutely loved Red Vines.

    By the way, thanks for pointing out these obscenely HUGE tubs of red licorice. And we wonder why there’s an obesity problem when companies push such jumbo-sized products as these?

    Do I miss red licorice now?

    Nah, I like “real” food too much, plus my vibrant health because of eating it.

    Just had to share my story.

    Warmly,
    Your blog buddy Connie Bennett
    http://www.SugarShockBlog.com
    http://www.SugarShock.com
    http://www.GabWithTheGurus.com

    THANKS Connie! I was thinking about your Red Vines passion when I was writing this.

    –Jimmy