Remembering Kevin Moore

‘Reformulated’ Low-Carb Cereal Leaves Disappointed Customer Scratching Her Head

It’s been so many years since I’ve consumed a bowl of cereal in the morning (no doubt with 2% pasteurized, homogenized and Vitamin D-fortified milk!) that I hardly even remember what was so alluring about it to begin with. But with nearly half of all Americans eating cereal for breakfast everyday and consuming on […]

Jimmy Moore’s n=1 Experiments: Atkins Nutritionals Protein Shakes

Little did I know when I started my n=1 experiments in May 2011 that they would so quickly capture the intense attention of my readers and the manufacturers of the products I am testing. It all started with Dreamfields pasta which unfortunately tracked virtually identical blood sugar response as white pasta despite their claim […]