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NFL PLAY 60 Program A Great Effort, But Reversing Childhood Obesity Begins With The Diet

The National Football League doing their part to tackle obesity

If you were like me and tens of millions of other Americans on Thanksgiving last week, then your eyes were glued to the television set all day watching the Dallas Cowboys, Detroit Lions, and all the rest of the teams playing that day entertain [...]

McDonald’s Brags About Their ‘Healthy’ Diet Shrek Promotion For Kids

When is the craziness gonna end with these cross-promotions between blockbuster films aimed at children and fast food restaurants? We wonder why childhood obesity isn’t getting any better and yet we continue to see such blatant abuse of the love and trust kids have in these characters they see on the silver screen.

McDonald’s is [...]

Study: Sugar-Free Schools Reduce Obesity Rates

This Breitbart.com story about a new Swedish study was absolutely encouraging to anyone living a sugar-free lifestyle.

Lead researcher Claude Marcus, professor of Pediatrics at the Stockholm, Sweden-based Karolinska Institute (whose previous research has show the impact of high blood sugar on Alzheimer’s disease and sugar’s unique role in pancreatic cancer), wanted to see if [...]

Is Shrek Really A ‘Good Model’ For Exercise?

The Shrek character is being used to promote health to children

My wife Christine and I are BIG fans of the Shrek movies. We think Mike Myers and Eddie Murphy are a hilarious comedy team and the computer animation in these movies is just incredible. Dreamworks has been able to bankroll the rest of their [...]

Veronica Atkins Promises $10 Million To UC Berkeley For Childhood Obesity Research

Atkins pledged money to Pat Crawford and her researchers at UC Berkeley

In an official presentation at the 2007 California Childhood Obesity Conference in Anaheim, CA on Wednesday night, The Dr. Robert C. and Veronica Atkins Foundation agreed to pledge $10 million to the Center For Weight And Health at the University of California-Berkeley [...]

McDonald’s ‘R Gym’ Concept Just Another PR Stunt To Avoid Obesity Lawsuits

R U ready for McDonald’s and their new “R Gym” exercise rooms?

Guess who’s back in the news again as a heralded champion in the fight against childhood obesity? Yep, it’s that bastion of nutritional and fitness goodness named McDonald’s. They offer kids and parents the very best food money can buy for a healthy [...]