Truvia is the first major stevia-based sweetener on the market
More and more consumers are becoming health savvy these days than ever before. They’re reading labels, looking for natural alternatives to sugar, and in general attempting to live a better life for the sake of their weight and health. With all the chemical-based sugar substitutes that are out there today, the sad fact is that the vast majority of them are not necessarily the best options for people who are attempting to maximize their health. That’s why I’m pleased to tell you about a relatively new zero-calorie sweetener that not only tastes good but comes from natural sources called Truvia.
In Episode 79 of “Livin’ La Vida Low-Carb On YouTube”, Christine and I talk about why the “pink stuff,” “blue stuff,” and “yellow stuff” can’t measure up to the quality of the brand new “green stuff.” People who start on a healthy low-carb lifestyle turn to these things to replace the sugar they were consuming in their diet. While stevia is certainly not new to the market, Cargill Foods debuted Truvia to consumers in October 2008 to provide a great-tasting blend that takes the sweetest part of the stevia plant called rebiana and use the all-natural sugar alcohol erythritol as a bulking agent. This is in stark contrast to that nasty sugar-based maltodextrin bulking agent that all those “other” ones use. The result was the creation of Truvia.
Watch our video review of Truvia to learn more about this new sweetener:
In July 2008, I was privileged to be one of the first people to try Truvia during the premier tasting event at Rockefeller Center in New York City. Even since that experience, I’ve been using Truvia in just about everything I sweeten, including beverages, protein shakes, in recipes, and more! Currently they’re only available in the green packets, but Cargill Foods is working on making it available in scoopable bags for baking soon. Additionally, there are a number of products that already include Truvia in them right now as we talk about in the video, but many more are on the way (The Coca-Cola Company is working on a diet soda sweetened with Truvia!). I do believe you’ll be seeing a LOT more about this innovative stevia-based sugar alternative in the coming years.
I can appreciate that we’re beginning to see all-natural sweeteners like Truvia hitting the market because it proves there is a demand for these kinds of products. With all the concerns over what aspartame, saccharin, and other chemicals used so prominently in sugar-free, low-carb diet foods and beverages are doing to our bodies, it’s such a refreshing change of pace to find something that you can feel confident about. I have been extremely pleased with what I have seen about Truvia and hope you will give the “green stuff” a try soon. It’s available at a store near you, so check it out in the sweetener aisle of your favorite store and let me know what you think!
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