Welcome to the “Livin’ La Vida [BLANK]” blog where we talk about all things related to [BLANK]. You know, I’ve found the [BLANK] lifestyle to be one of the easiest and best ways to keep the weight off permanently. Ever since I started my [BLANK] diet in January 2004, eating all the wonderful [BLANK] foods that are available to you when you are [BLANK]ing makes this way of eating far superior to any other weight loss plan out there. I’m so glad I’m livin’ la vida [BLANK].
What’s wrong with this picture?!?!?! What the [BLANK] is going on?
I have just demonstrated for you the current state of the industry formerly known as “low-carb” in the year 2006. It seems that everyone who used to champion anything and everything related to low-carb is jumping ship from using that term anymore. From Jonny Bowden to Dana Carpender, some of the loudest voices in the wonderful world of low-carb no long want to be affiliated with that term.
Additionally, you’ve got companies in the food industry shying away from using “low-carb” in their name or on the packaging and marketing of their products, although the product itself hasn’t changed. Eat Well Be Well, for example, used to be called CarbSense/MiniCarb but changed their name to a more generic one to supposedly be more all-inclusive of many healthy ways to eat.
Why are the biggest low-carb personalities and companies that made a name for themselves using the term “low-carb” all of a sudden sidestepping it completely and avoiding using it like it’s some kind of disease or something? Is it just a little bit strange to anyone else why this is happening when much of the success they have had can be attributed directly to their affiliation with “low-carb” in recent years? Inquiring minds want to know!
Some people might be wondering, “Jimmy, what’s the big deal? I don’t care what we call it as long as I’m able to keep my weight under control and improve my health with this way of eating. Does it really matter that it has to be called ‘low-carb’?”
In my opinion, the answer to that question is a loud and unequivocated YES! Absolutely it matters that we keep calling it “low-carb.”
Let’s examine for a moment five of the popular new terms being thrown out there to replace “low-carb”:
1. Low-glycemic
I would venture to say that most people on the street don’t even know what the glycemic index is (most people still don’t even know what the low-carb lifestyle is all about!). This is a tricky concept to explain to people and it’s not as cut and dry as “low-carb.” I know this is a phrase that a lot of companies are hedging their bets on, but I don’t see it sticking in the United States (currently 93% of Americans don’t look for GI information on the foods they buy) like it has in Europe.
2. Diabetic-friendly
What if I’m not diabetic (and I’m not!)? How does this improve the term “low-carb” in the least? Diabetics know that sugar-free, low-carb products are good choices for them, so why alienate the low-carb consumer by using a phrase with “diabetic” in it? I don’t get this one either.
3. Controlled-carb
Actually, I have used this phrase myself because it does serve a good purpose when explaining what my lifestyle change is all about. While I certainly ate “low-carb” (between 30-40g carbs daily) when I was losing weight, I transitioned to more of a “controlled-carb” approach (close to 100g carbs daily) once I met my goal and wanted to maintain. However, I am still eating “low-carb” compared to the 900-1000g carbs I used to eat on a daily basis before I started livin’ la vida low-carb.
4. Carb-restricted
Similar to “controlled-carb,” this phrase was no doubt created to remove any negative stigma from the “low” part of “low-carb.” The media and those who oppose this way of eating take that “low” and change it to “NO” to make it “NO carb” which is absolutely silly. Nobody ever talks about eating ZERO carbs and yet that’s the common belief. But using the term “carb-restricted” attempts to change this perception and it’s a good attempt. I still don’t think people know what you are referring to with this phrase.
5. Nutrient-dense
I actually like this phrase because it insinuates that the foods you eat are healthy and give you all the essential nutrients you need to consume. That perfectly describes the kind of foods you can eat on the low-carb lifestyle. But is this phrase going to translate to the average person on the street? I’m afraid not.
So what do we need to call it then? Is there really a need to change the term “low-carb” at all?
My 180+ pound weight loss was a God-given miracle in my life. I think you realize from the articles I write in this forum what an incredible difference it has made in me. I am a new man because of it and nobody will ever be able to take this accomplishment away from me.
But guess what? I DID IT ON LOW-CARB!!! Three cheers for low-carb — LOW-CARB LOW-CARB LOW-CARB!!!
I’m not ashamed to use that phrase one bit. While others have purposely backed away from using “low-carb,” I have actively embraced it with every ounce of resolve within me because it is the plan that made me skinny for the first time in my life and it is what will keep me fit and trim for the rest of my life. Why would I call it something different now?
Perhaps I am being naive about my decision to use the term “low-carb,” but I don’t think so. If it weren’t for “low-carb” being a part of my life, had I not learned more about what “low-carb” living is all about, and if the principles of “low-carb” could not be communicated to the masses of overweight and obese people who need to understand what it is, then where would I be today? 400+ pounds, high blood pressure, high cholesterol, breathing problems, or quite possibly, six feet under!
I don’t mean to sound morbid, but defining the term “low-carb” and helping others understand clearly what that actually means is why I created the “Livin’ La Vida Low-Carb” blog. For all those critics of the term “low-carb,” let me ask you something. If “low-carb” is no longer viable, then please explain to me why my blog which prominently uses the phrase “low-carb” in it continues to attract over 1,500 pageviews per day and has grown by at least 25 percent every month since it started?!
I’m on track for the month of March 2006 to reach nearly 50,000 pageviews, an all-time record high since I began my blog in April 2005. What could possibly be attracting so many people to a “low-carb” blog if it isn’t the subject of “low-carb” itself? I believe it’s a bit too premature for us to be abandoning and sidestepping “low-carb” just because we think its use has run its course. People are still looking for information about “low-carb” and I’m happy to give it to them.
Here at “Livin’ La Vida Low-Carb,” the term “low-carb” is NOT going to stop being used because I refuse to allow the media and the so-called health experts to erroneously redefine that cherished term to the people who want to know more about it. I stand proudly in defense of the term “low-carb” and will gladly share what it means to me in the presence of anyone who desires to learn more about what it is. And I’ll give ‘em the TRUTH about low-carb!
Let others hem and haw about what to call “low-carb” but as for me I will not run away from it!











