Perhaps you were walking by the checkout at your local supermarket this week and glanced over at the magazines only to see a familiar face on the front cover of the January 13, 2014 issue of Woman’s World magazine. With a robust circulation of a whopping 6.8 million readers a week, this publication has certainly got some major clout with the female population clamoring for the latest information about diet, cooking and health. That smiling mug on the front cover displayed so prominently in nearly every grocery store and Walmart in America right now that you may recognize is none other than internist Dr. Eric Westman, the Director of the Duke Lifestyle Medicine Clinic in Durham, North Carolina and coauthor of The New Atkins For A New You and Cholesterol Clarity. He’s been teaching his patients about the weight loss and health benefits of low-carb, high-fat ketogenic diets for 15+ years and was one of the first to actually do research on this way of eating (getting published in prestigious medical journals, most notably in 2003, 2004, 2006, and 2008) after watching the late, great low-carb diet physician Dr. Robert C. Atkins himself use this nutritional approach therapeutically with the patients in his complementary medicine clinic in New York City. I’ve been admiring the work Dr. Westman has done on behalf of low-carb living for many years. Anyone who thinks low-carb is a thing of the past certainly hasn’t been paying much attention to what is happening in the real world. It could be argued that this nutritional approach is stronger today than it has ever been–and we have people like Dr. Westman to thank for that!
After dedicating many years into the investigation of low-carb, high-fat, ketogenic diets, Dr. Westman decided to collaborate with two other famous low-carb researchers–Dr. Stephen Phinney and Dr. Jeff Volek–in 2010 to write an updated version of the Atkins diet that included the latest cutting-edge information from their research called the New Atkins for a New You: The Ultimate Diet for Shedding Weight and Feeling Great. That book went on to become a New York Times bestseller and is widely considered the most up-to-date version of the Atkins diet on the market today. I interviewed Dr. Westman in March 2010 about that book and have always admired his passion and dedication to getting the word out to others about these alternative health concepts while dispelling the most common myths. That’s why I was thrilled when he accepted my invitation to be the coauthor on my Victory Belt debut book in August 2013 called Cholesterol Clarity: What The HDL Is Wrong With My Numbers? (listen to our Q&A session about the book in Episode 43 of “Ask The Low-Carb Experts”). Anyone who knows Dr. Westman personally will quickly tell you what drives him the most is looking at all the ways a ketogenic diet can be implemented to bring about some of the most incredible improvements in weight and health we’ve ever seen from diet or medications. He believes in this stuff strongly–which is why it caught the attention of the editors at Woman’s World!
In 2013, Dr. Westman decided to release a 24-page pamphlet on Amazon outlining the basic tenets of the dietary program he uses with his patients called A Low Carbohydrate, Ketogenic Diet Manual: No Sugar, No Starch Diet. For about $5, you get the basics of his “No Sugar, No Starch” diet complete with tips and strategies for making this work. This little book just barely scratches the surface of explaining all the ins and outs of low-carb, high-fat, ketogenic diets which is why I’m happy to once again collaborate with Dr. Westman on my next book slated for an August 5, 2014 release entitled Keto Clarity: Unleash The Health Benefits Of A Low-Carb, High-Fat Diet that will go into great detail about Dr. Westman’s story about learning about low-carb from his patients as a traditionally-trained medical doctor, why being in a state of ketosis is so important, how to best make a ketogenic diet happen for you, the health benefits you can expect to experience, meal plans and recipes, and a whole lot more! We’re currently writing this book and can’t wait to get it in the hands of those who are sincerely interested in it (which apparently is a lot considering it was the #5 most searched diet term on Google in 2013).
The Woman’s World article was really good despite the typical hyperbole that accompanies being on the front cover. That whole “lose 20 lbs in two weeks” mantra unfortunately sells magazines for them and they always describe the diet with some clever name like “last-chance.” It’s marketing and I get it. Yes, it’s a turn-off to a lot of us who now recognize this stuff for what it is. But let’s face it–the reality is this tactic works on most people who are so desperate they want to believe anything they see on these magazines is true. The good news is this time what they are sharing IS true. In fact, when I purchased my copy of this issue of Woman’s World featuring Dr. Westman this morning, the checkout clerk at Walmart said she’d like to lose 20 pounds and wondered if it really worked. It got her attention and opened the door for me to tell her about my low-carb, high-fat experience. As I was leaving, she said she’d give it a go for herself to see how she does. Mission accomplished!
The article itself was superb making some excellent points:
Additionally, they share a fantastic “Cheesy low-carb meatloaf” recipe from one of Dr. Westman’s star patients (and a great personal friend of mine!) named Lynne Daniel Ivey (she was also featured in the story about my low-carb success that aired on CBN’s “The 700 Club” in October 2013). And a sample breakfast, lunch, dinner and snacks is shown as an example of how to do this. I found this a bit funny since when you eat low-carb, high-fat, ketogenic you don’t have to eat nearly as often as you would on most other diets. We’ll explore this a bit more in Keto Clarity, but listen to my lecture about this topic from the 2013 Low-Carb Cruise for more information about why you don’t eat as often when you consume a low-carb, high-fat diet. Speaking of the Low-Carb Cruise, Dr. Westman will be returning again as one of our featured speakers on the May 2014 Low-Carb Cruise (watch his 2012 Low-Carb Cruise lecture)–SIGN UP HERE TO BE A PART OF THIS EVENT!
CONGRATULATIONS to Dr. Eric Westman for championing the cause of ketogenic diets to the millions of readers of Woman’s World magazine! We are all very proud of you for representing the low-carb, high-fat community well and I can’t wait to share more about your experience using this way of eating with real patients in our Keto Clarity book coming later this year. This kind of media exposure is a tremendous boost and I look forward to seeing the ripple effect of this in the months and years to come. Go out and support Dr. Westman by purchasing your own copy of this issue of Woman’s World. I’ll be seeing him in person in a couple of weeks for a couple of Cholesterol Clarity book signing events in Pittsboro, NC on January 18, 2014 and Raleigh, NC on January 19, 2014.
To celebrate this momentous media exposure, I’m putting together a Dr. Westman Prize Package that will include an autographed copy of this Woman’s World magazine, an autographed copy of A Low Carbohydrate, Ketogenic Diet Manual, and an autographed copy of Cholesterol Clarity (which I’ll sign as well!). A winner will be chosen and announced on Monday, January 20, 2014. To enter, send an e-mail to email@example.com using the subject line “Dr. Westman Prize Package” along with your name, mailing address, and your personal experience on a low-carb, high-fat, ketogenic diet (keep in mind your story may be featured on this blog). I’ll take entries into this contest through 11:59PM ET on January 19, 2014. GOOD LUCK!
1-20-14 UPDATE: I drew a winner today and it’s Jenn R. from Virginia! Congratulations and enjoy your free gifts.