On July 30, 2009, if you were one of the few people who attended an unassuming lecture series from the University of California San Francisco (UCSF) called the “Mini Medical School for the Public,” you probably would have never even heard of a professor of pediatrics there named Robert H. Lustig, MD. But through the power of the Internet, Dr. Lustig’s amazing 90-minute talk entitled “Sugar: The Bitter Truth” went viral and has garnered over 1.5 million views (a staggering number for any video–much less one this long!) after being posted to YouTube. Thanks to the embracement of the low-carb and Paleo community to the central message that excessive fructose is at the root cause of much of the obesity and chronic health concerns in America today, Dr. Lustig is now a well-known figure in the diet debate with frequent media appearances resulting from this lecture he gave. You’ve probably already seen “Sugar: The Bitter Truth” posted on Twitter, Facebook and other blogs and web sites dedicated to getting this much-needed message out to those sugar-addicted masses who need to heed the warnings Dr. Lustig shared so eloquently (if not, then it’s WELL worth your time to watch this video from start to finish).
I had the privilege of interviewing Dr. Lustig on my podcast last July and then again earlier this year in January during “Encore Week.” Although he has personally stated to me that he doesn’t “subscribe to ‘low-carb'” but rather “safe carb,” I still think he has a lot to contribute to the overall message that we convey here at the “Livin’ La Vida Low-Carb” blog. That’s why I’m super-excited to share with you a BRAND NEW VIDEO lecture featuring Dr. Robert Lustig entitled “A not-so-sweet ending? Societal interventions to reduce sugar consumption.” He presented this on Friday, July 15, 2011 as part of the “UCSF Center for Obesity, Assessment, Study and Treatment” lecture series. You’ll notice he takes the message of “Sugar: The Bitter Truth” by now examining ways to bring about lower sugar consumption in our society to curb obesity, diabetes, and other sugar-related health problems. And although there is no specific release date for it yet, I hear Dr. Lustig has a book in the works as well sometime in the near future. We’ll share more details when the time comes. In the meantime, enjoy this new 30-minute lecture from Dr. Lustig: